SEO : Does it really Work?
A beautiful website alone is not enough to generate traffic, leads and sales. You need the addon of SEO in order to direct and grow traffic onto your website
SEO known as Search Engine Optimisation has now become a critical part of any business as far as digital presence is concerned. Search Engine Optimisation (SEO) and a robust Digital Marketing strategy is required to ensure that the website works hard for your you. Yes, you heard me, your website must work for you not you working for your website.
What is SEO?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. We use Google requirements methods on a monthly basis to get you website to rank organically or naturally on all major search engines including Google, Bing and Yahoo. SEO has a high closing rate of 14.6%, while a closing rate for traditional marketing 1.7%. This makes SEO the most sought-after marketing strategy in the world due its results on generating more sales.
How does SEO work?
Google uses what we call bots that crawl/search the web for keywords. Simply put,
If someone is looking for a web designer on google, the bots crawl the web for the very keyword or equivalent keywords from other websites and presents that information to you. The bots use algorithm to find the relevant companies.
Why is SEO important for marketing?
- 51.3% of internet users worldwide operate mobile and tablet devices, while
- 48.7% percent use desktops.93% of online experiences begin with a search engine.
- 86% of people look up the location of a business on Google Maps
- 87% of smartphone users use the search engine at least once a day
- SEO drives a huge amount of traffic to your website that you wouldn’t get over traditional methods
- Organic search is a huge part of most business’s website performance
- SEO can help you build your brand, credibility and authority in the digital space
- Without SEO your website is just a normal website that is not generating traffic
- Traditional marketing methods are not always as effective as SEO
how long before we rank on the 1st page of Google?
It takes an average of 3 – 6months to rank on the first top 10 of google rankings. Take into consideration you will need a lot of work done to reach that stage. It’s not so much ranking number one on google. It’s also more important to drive enough traffic to your website which in turn increases your leads and eventually convert to sales
How do I make SEO work on my website?
There are 2 main factors to SEO which can be of great value when done right
On-Page SEO are elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO such as keywords, titles, tags, internal links, sub headings and much more
Off-page SEO involves any activity that creates awareness and drives traffic back to your website, a good example is blogging, social media, and link building. It’s important that when you do any of these you make reference to your website so that people may use your website to finalise their decision. Your website becomes a digital store while SEO is doing the work to bring customers to your store
Where do I start?
Mobile friendly and SEO friendly website?
Find a web designer (link to vervi8) who will develop a website that complies with google standards. Your website needs to have content written for the average human being and not for robots meaning your website must be content friendly as well
Digital marketing Strategy
We develop a digital marketing strategy that helps us plan and execute a strategic approach to your business online. This is a monthly plan that ensures we measure and track progress as far as your SEO is concerned. These include but limited Search Engine Optimization (SEO), Pay-Per-Click (PPC), Marketing., Webinar Production., Content Marketing (Blogging & Article Writing), Downloadable Content Offerings (eBooks, Whitepapers, Webinars), Email Marketing., Social Media Marketing., Video Production.
SEO and tools
Ahrefs is one of many SEO tools used for link building, keyword research, competitor analysis, rank tracking and site audits. With tools like these you can rank much higher on google if they are setup correctly
Monitor and adjust
SEO is not a setup and go. It requires constant monitoring and adjustments. What works today might not work tomorrow or next week. Also consider that certain pages on your website might need changing from time to time, using tools like search console and analytics will provide a better and clearer view as tow hats happening on your website, which pages rank better which means you can adjust where necessary in order to improve your ranking
Without an SEO and a Digital Marketing strategy you are limitng your endless possibilities on the digital space of business. Your audience is looking for your services and its important you are found and visible on their search results
Contact us for a free Website analysis and a free consultation on your digital marketing strategy.